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Local Businesses Urged to Sign the Workplace Pledge and Stand Up to Suicide this World Suicide Prevention Day
The Baton of Hope, the UK’s largest-ever suicide prevention initiative, is set to arrive in Norwich on Wednesday 17th September, as part of its nationwide tour raising awareness and inspiring action around suicide prevention.
In the lead-up to this landmark event, on World Suicide Prevention Day (Wednesday 10th September), Baton of Hope Norwich is calling on local businesses and organisations of all sizes to show their support by signing the Baton of Hope UK Workplace Pledge – a vital step in making suicide prevention a priority in every workplace.

The Lady Dannatt MBE to Launch Baton of Hope Tour in Norwich on 17th September 2025
The Baton of Hope, a powerful nationwide initiative aimed at sparking the UK’s biggest ever conversation around suicide prevention and mental health, will arrive in Norwich on Wednesday 17th September 2025 — and will be formally launched by The Lady Dannatt MBE, Lord-Lieutenant of Norfolk and former President of the Royal Norfolk Agricultural Association.

Norwich Samaritans Call for Closing Ceremony Sponsor as Baton of Hope Tour Comes to City
Norwich Samaritans Call for Closing Ceremony Sponsor as Baton of Hope Tour Comes to City
Norwich Samaritans, the official organisers of the Baton of Hope Tour’s Norwich leg, are proud to announce a unique sponsorship opportunity to take a leading role in the UK’s largest-ever suicide prevention initiative. The organisation is currently seeking a Closing Ceremony Sponsor to join forces in delivering a powerful message of hope, awareness, and change.

Norwich to Host Baton of Hope in Landmark Suicide Prevention Tour
Press Release 30th May 2025 Norwich to Host Baton of Hope in Landmark Suicide Prevention Tour - Norwich will take centre stage in a powerful national campaign to confront the stigma surrounding suicide when the Baton of Hope tour arrives in the city this September. Click on image for full release.

Invitation to help carry the world’s first physical icon of mental wellbeing
First Press Release, published 11th March 2025 on Norwich Samaritans Website. A call went out for suicide survivors and bereaved to become Baton Bearers for BOH Norwich.
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Samaritans post on Stress related impact
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People’s Choice Award 2024 - Bronze
Smiley Charity Film Awards for Baton of Hope UK: Brighton, 5th July 2023
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Updated Baton of Hope 2025 Tour: Locations and dates
Posted by the official Baton of Hope UK.