Norwich Samaritans Call for Closing Ceremony Sponsor as Baton of Hope Tour Comes to City
Norwich Samaritans, the official organisers of the Baton of Hope Tour’s Norwich leg, are proud to announce a unique sponsorship opportunity to take a leading role in the UK’s largest-ever suicide prevention initiative. The organisation is currently seeking a Closing Ceremony Sponsor to join forces in delivering a powerful message of hope, awareness, and change.
On 17 September 2025, the Baton of Hope arrives in Norwich as part of its national tour — a landmark initiative born from personal tragedy and driven by the shared mission to prevent suicide and support those affected by it. As the Baton travels across the UK, it unites communities to raise awareness, inspire conversation, and ignite action.
The Norwich event culminates in a high-profile Closing Ceremony, held in partnership with Norwich City Football Club (NCFC). Organisers are offering a premium sponsorship package for one organisation to stand at the forefront of this critical cause alongside NCFC.
Benefits for the Closing Ceremony Sponsor include:
Co-branding with Norwich City Football Club as headline sponsor of the Closing Ceremony
Tailored in-house suicide prevention workshop for your team
Prominent logo placement on website, official merchandise, and event materials
Extensive social media promotion, including 5+ shoutouts and a dedicated feature/interview
Inclusion in press releases and potential media coverage
5-minute speaking opportunity at the ceremony
4 complimentary tickets to the Closing Ceremony
Digital sponsor badge for your company’s website
Opportunity to include promotional items in Baton Bearer and Volunteer goodie bags (100+)
“This isn’t just a sponsorship — it’s a statement,” said Anna McNeil, Baton of Hope Norwich Project Lead from Norwich Samaritans. “By aligning with the Baton of Hope, your organisation has the opportunity to demonstrate true leadership in mental health advocacy and help us save lives.”
Get Involved
To express your interest in becoming the Closing Ceremony Sponsor, contact bohnorwich@norwichsams.org.uk
There are also additional sponsorship packages available — Gold, Silver, Bronze, and Community tiers. For full details, visit:
👉 www.batonofhopenorwich.co.uk/sponsorship or donate at https://gofund.me/42d87575
Support Hope. Raise Voices. Save Lives.
#PASSITON
Issued by:
Hayley Gerrard
Volunteer for Publicity
Norwich Samaritans
Any media queries please call Anna McNeil at anna@norwichsams.org.uk or call 01603 558 298
NOTES TO EDITORS
Further details visit the Baton of Hope Norwich website https://www.batonofhopenorwich.co.uk/ and follow Baton of Hope Norwich on Facebook and Instagram for updates on events taking place on the day.