BAton of hope norwich

17th September 2025

Part of The UK’s largest suicide prevention initiative

About BATON OF HOPE

The Baton of Hope: Together, We Stand Up to Suicide

The Baton of Hope is the UK’s largest-ever suicide prevention initiative — born from tragedy, driven by courage, and fuelled by hope.

In 2023, the Baton of Hope embarked on its first nationwide tour, visiting cities across the UK. Now, in 2025, the Baton of Hope tour is coming to Norwich and we are honoured to host this powerful event on 17th September.

Our local team, proudly led by Norwich Samaritans and supported by those who are bereaved, affected, or passionately committed to suicide prevention, is making this possible. The tour here in Norwich is locally funded through generous partnership and community fundraising.

To find out more visit our about page, get involved through sponsorship and volunteering, view our support and resources available to you, or contact us today.

Together, we can bring hope to every corner of our city — and beyond.

TOWARDS ZERO SUICIDE

TOWARDS Hope

Learn More

SUICIDE IS THE BIGGEST KILLER OF MEN AND WOMEN UNDER 35 IN THE UK.

More than in traffic accidents. More than from cancer. And every single one is potentially preventable.

SEVENTEEN PEOPLE WILL DIE BY SUICIDE TODAY… TOMORROW… AND THE DAY AFTER THAT.

Every one of us has a role to play in reducing the number of suicides in the UK.

Our Route

Follow us along our journey through Norwich, for a day of hope, to raise funds for suicide prevention.

Spend a day with your local community, with free entertainment, beverages, and information on suicide prevention and mental health awareness.

Join us on the 17th September. Learn more about this event and our programme for the day.

Learn More

MOST SUICIDES ARE PREVENTABLE, IF ONLY THE PEOPLE AROUND THE INDIVIDUAL COULD RECOGNISE AND ACT ON THE SIGNS

Two thirds of people who die by suicide are not in touch with mental health services in the year before their death — so it is Mums, Dads, Brothers, Sisters, Friends, Colleagues, (and even Strangers) who are at the forefront of the fight against suicide.

A ZERO-SUICIDE SOCIETY IS THE BATON OF HOPE’S DESTINATION.

We aim is to smash the stigma around suicide, open up the conversation, and save lives.

Get Involved

Support Baton of Hope Norwich.

We are always looking for committed and interested parties to help us reach our goals.

Join us by volunteering, fundraising, and sponsorship options to see how you can help us today.

Sign up to volunteer on the day
Be a part of this exciting event in Norwich, and help us support our community.
Help us raise funds for suicide prevention by emailing us at bohnorwich@norwichsams.org
Every little bit helps, make a difference today.
Become a sponsor for this event
View our different tier options, Gold, Silver, and Bronze, or get in touch for other suggestions.

#PASSITON

SMALL TALK AND SIMPLE QUESTIONS SAVE LIVES.

“Hi, where can I get a coffee?”, or a similar question, can be all it takes to interrupt someone’s suicidal thoughts.

IT’S ALWAYS OK TO ASK: “ARE YOU OK?”

Better to ask a small question than miss a big opportunity.

Resources and Support

Baton of Hope Norwich is here to help connect you to further assistance and guidance on your mental health journey.

If you need help please visit our support page. View what further resources are available to you, in your mental health journey. If you own a business please sign the workplace pledge.

Select individual links for more detailed information.

If you are struggling, or know someone who is, please view our support page for a selection of helpline numbers from charities and organisations available to help you.
Our further resources include other organisations and services that provide catered and engaging methods of supporting you or a loved one through a difficult time.
The workplace pledge ensures small businesses and big corporations alike are committed to creating a safe environment for all, ending the stigma surrounding mental health issues.